"Never Compromise on Technology" is a campaign aimed to shine a light on the technological side of the Nissan JUKE. Cameras for a 360° bird's-eye view (making parking super easy) and an immersive Bose 360° sound system are the highlights.
Our take in social media was to show what happens when drivers don't have the best tech in their cars, in another words, what happens when they don't have 360° cameras to help them park or when their car sound system is 💩.
Always-On
We also provided to different markets in Europe a flexible framework to display relatable data of when people compromise on technology. Result: 100s of mini films and gifs.
We also provided to different markets in Europe a flexible framework to display relatable data of when people compromise on technology. Result: 100s of mini films and gifs.
The "made for social stamp"
Videos adapted to 9:16 and 1x1 for Facebook and Instagram Stories, short length and a catchy beginning that hooks viewers in only 3 seconds.
Motion by Iggy Pacanowski.
Videos adapted to 9:16 and 1x1 for Facebook and Instagram Stories, short length and a catchy beginning that hooks viewers in only 3 seconds.
Motion by Iggy Pacanowski.
Credits
Brand: Nissan
Agency: DigitasLBi France
Role: Creative Direction
With: Samy Martinez, Walid Gouyel and Greg Aldous
Year: 2018
Agency: DigitasLBi France
Role: Creative Direction
With: Samy Martinez, Walid Gouyel and Greg Aldous
Year: 2018
